You Can Only Fix One Thing: What We Would Actually Fix First In Four Real Business Crises

05.08.26 12:03 PM - By Lindsey Meske
Virtual Equity Podcast  |  Operations and Leadership

You Can Only Fix One Thing: What We Would Actually Fix First In Four Real Business Crises

1. Why We Played A Business Fire Drill Game With No Prep

Most of what we bring you on Virtual Equity is planned out ahead of time. This episode was not. We sat down with four real business scenarios that Lindsey had never seen before, and the rule was simple, for each one, you can only fix one thing first. Lindsey had to make a real time call between several reasonable sounding options, then Nicole shared what she would actually do, drawing on years of running operations inside growing companies.

The result is a faster, more candid conversation than usual, and it turned out to be one of the most useful ones we have recorded. Below is a breakdown of each scenario, what we would fix first, and why, in case you want the short version before or after watching.

2. Scenario One, Losing Employees Fast

The first scenario is one a lot of business owners will recognize immediately. You own a business with eighteen employees. In the last six months, you have lost five of them, and your customers are starting to notice. The options on the table were increasing pay, improving onboarding, training managers, or creating a career growth path.

Our answer was not pay. When a small team loses several people in a short window, it is almost never one clean explanation. It is usually a sign of chaos somewhere in the systems, the processes, or the people managing people. A raise might quiet the complaint for a month, but it does not address whatever actually pushed someone to start job searching in the first place. Money is a band aid. It fixes the symptom temporarily while the real cause keeps building until the next person quietly checks out too.

The tenure of the people who left matters as well. Someone who quits in the first two weeks is telling you something very different than someone who leaves after three years. Early exits usually point to onboarding. Long tenured exits usually point to something that changed in the day to day experience of the role, management, workload, or culture.

3. How To Run An Exit Interview That Gets You The Truth

Before you can fix anything, you need real information, and that starts with the exit interview. Not everyone is naturally good at getting honest answers out of someone who is already halfway out the door, and that is fine. What matters is that whoever is best at building trust on your team is the one asking the questions, not necessarily the owner.

The framing of the question matters just as much as who asks it. Instead of asking why someone did not do something, ask what is preventing them from feeling successful in their role. That small shift, from blame to curiosity, tends to get real answers instead of polite ones. If you manage a team, it is also worth having that same honest conversation with the people who stayed. Ask them directly what is going on and what they are struggling with.

"When people are quitting, especially if you're having a mass quit with not a whole lot of employees, there's usually chaos. Whether that chaos is in the systems, the processes, or the people around there, there is some sort of chaos."
Nicole  |  Virtual Equity

4. Onboarding Is Your New Hire's Real First Impression

If the turnover is happening early, within the first thirty to ninety days, the answer usually points back to onboarding. Here is the reframe that changes how most business owners think about it, the interview is not a new hire's first impression of your company. Everyone is on their best behavior in an interview, both sides, and most candidates barely remember who they even talked to once they accept the offer.

Onboarding is the real first impression. It is what someone actually experiences once they show up, and it sets the tone for the entire relationship. If a new hire arrives and does not know where to sit or who to ask for help, that tells them everything they need to know about how the rest of their time there is likely to go.

"Everybody's on their best behavior in the interview. That onboarding is like that first impression."
Lindsey  |  Virtual Equity

If you do not have a structured onboarding process yet, the fix is not to panic, it is to be honest. Tell new hires exactly what to expect, even if what to expect is that you are still figuring it out together. That honesty alone prevents a lot of the early exits that come from someone feeling blindsided by a lack of structure. You can even start setting expectations during the interview itself by simply describing what their first few weeks will look like.

5. Scenario Two, Becoming The Bottleneck In Your Own Business

The second scenario is one we have both lived through personally. Everyone is coming to you. Everyone needs your approval. You have not taken a real day off in longer than you would like to admit because you are tied to your office answering questions. The options were hiring an operations manager, documenting your processes, buying better software, or delegating more.

Our answer, without much debate, is to build the process first. If people keep asking you the same question over and over, that is not a hiring problem, it is a documentation problem. A new hire or an operations manager dropped into a business with no process just becomes another person who does not know what to do, and you end up training everyone constantly instead of training anyone completely.

6. The Fastest Way To Build A Process With Zero Time

You do not need a polished, elaborate process to get started, and not having time is not a real excuse. Some of the fastest ways to capture what is happening in your business right now include recording a video of yourself or a team member doing the task, writing the steps out in a plain document even if it is messy, or having whoever figures something out first take responsibility for documenting it before moving on to the next thing.

None of this requires extra budget or extra time you do not have. It requires deciding that getting information out of your head and into something repeatable matters more than doing it perfectly. Once a process exists, it becomes something your team can improve over time, often better than the version you would have written yourself, because they are the ones actually doing the work day to day.

"If people are asking the same question over and over again, create a process for it. It does not have to be elaborate."
Lindsey  |  Virtual Equity

7. Why Buying New Software Rarely Fixes A Broken Process

It is tempting to think a new tool will solve the chaos, but buying software to cover for a process that never existed usually just adds a new layer of confusion on top of the old one. Good technology speeds up a process that already works, or removes a real limitation your team has hit. Bad technology gets purchased because everyone is overwhelmed and it feels like progress, even though nothing about how the work actually gets done has changed.

Before adding a new tool, ask whether the real problem is a missing process rather than a missing feature. If nobody has a clear, repeatable way of doing the task today, a new platform will not create one for you.

8. Scenario Three, Missed Deadlines And Constant Overwhelm

The third scenario described a team where projects are late, everyone says they are overwhelmed, and things are constantly falling through the cracks. The options were weekly meetings, better software, clearer roles and responsibilities, or hiring another employee.

The answer here comes down to one thing, if everyone owns a task, nobody actually owns it. Before adding another meeting, another tool, or another hire, a team needs to know exactly who is responsible for what. Without that, chaos does not get solved, it just gets more crowded. In smaller teams, working through problems together in short daily check ins can help, but only once responsibilities are actually clear. Otherwise those check ins just become another place for confusion to show up.

9. Scenario Four, When Growth Starts Breaking Things

The last scenario is the one a lot of businesses secretly hope for and then struggle with anyway. Sales have doubled, customers are pouring in, your employees are overwhelmed, and mistakes are starting to happen. The options were hiring more people, standardizing processes, raising prices, or slowing down growth.

Slowing down growth was never the right answer. When a mistake happens, the first move is simple, figure out exactly what happened and why, then fix the process that let it slip through. Once a process is solid and repeatable and the team is still not fast enough, that is when it makes sense to bring in automation or additional people, not before. Automation, used well, should support the people already doing the work, not replace the parts of the job that actually connect your team to your customers.

10. The Real Lesson, Growth Does Not Cause Chaos, It Exposes It

If there is one idea that ties all four scenarios together, it is this one.

"Growing doesn't cause the chaos. It's the fact that when you start growing, it starts exposing the gaps that you have in your processes."
Nicole  |  Virtual Equity

When a business is moving slowly, inconsistencies do not show up much, because there is time to quietly work around them. The moment you add pressure, more customers, more employees, more money moving through the business, those same inconsistencies get magnified fast. That is not a sign something has gone wrong. It is usually a sign the business has finally outgrown the informal way things used to get done, and it is a good problem to have as long as you go back and fix what growth revealed instead of pushing forward with the same gaps in place. Processes are never a one time project either, every new stage of growth will add pressure to what you already built, and revisiting them regularly is part of running a business, not a sign you did something wrong the first time.

Why do employees quit within the first few months at a small business?
Early exits almost always point back to onboarding rather than pay. The interview is not a new hire's real first impression of your company, their first few weeks on the job are. If those weeks feel disorganized or unclear, that experience shapes whether they stay.
Should I raise pay to stop employees from leaving?
Pay is rarely the actual fix for turnover. It can quiet a complaint for a short time, but if the underlying issue is chaos in your systems, your onboarding, or how a manager is leading the team, a raise will not solve it, and the same person often becomes disengaged again within a few months.
How do I build a business process if I do not have time to document everything?
Start small. Record yourself or a team member doing the task once, or write out the steps in a plain, imperfect document. The goal is getting the information out of one person's head and into something that can be handed off, not producing a polished manual on day one.
Will new software fix my team's operational chaos?
Usually not on its own. Software works best when it speeds up a process that already exists. If your team does not have a clear process to begin with, adding a new tool tends to create more confusion rather than less.
How do I stop being the bottleneck in my own business?
Look at the questions your team asks you most often and turn each one into a written or recorded process. Once those repeated questions have clear answers documented somewhere other than your own memory, decisions can start moving without you being involved in every single one.
What should I fix first when my business is growing faster than my team can handle?
Look at whatever mistake or breakdown is happening most often, understand exactly why it happened, and fix that specific process before adding more people or more tools on top of it. Growth exposes the gaps that were already there, and fixing them is what allows the growth to actually stick.
Ready to close the gap?

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If any of these four scenarios sounded familiar, our free business assessment will give you a clear, honest read on where your business actually stands right now, and what to fix first.

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About the Authors
Nicole and Lindsey, Co Founders of Unified Linc

Nicole and Lindsey are the co founders of Unified Linc, a firm that closes the gap between businesses and the people who work for them through Operations, HR and People, CRM and Systems, and Accounting. They host Virtual Equity, a weekly podcast about what building a business and a career actually looks like. Reach them at info@unifiedlinc.com.

Closing the gap between businesses and the people who work for them.  |  unifiedlinc.com

Lindsey Meske